PSA Service Available for Non-Profits
Posted June 9th, 2008 by daniela in News, Front Page, For GroupsPSA’s are an excellent way for nonprofit organizations to inform the public about services and upcoming events.
Access Tucson recently produced and aired a 30-second PSA for the Alzheimer’s Association, Desert Southwest Chapter. Regional Director Felipe Jacome had this to say about the effectiveness of the PSA, “……of the individuals that participated this year—a record turnout for us—nearly 1/2 reported that they heard about the conference on cable TV. Since Access Tucson produced the PSA spot that ran on both Access Tucson and Comcast, I wanted you to know that 46.7% had seen the spot and reported it on their conference evaluations”.
The PSA service has an in-kind value ranging from $2500-$4500. Access Tucson airs the PSA for 4 to 6 weeks before the event. The in-kind value is based on the following: $500 to create the PSA and $50 each time it airs on Access Tucson channels Cox/99 and Comcast/74. Most PSAs air approximately 50-60 times.
For more information contact Vicki Evans, Outreach Manager at vevans@accesstucson.org or call 624-9833 X108.